Synergy is when two products are used and paired together as advertisment to attempt to improve the sales of one product and also make a profit out of the other product. Examples of these products can be soundtracks to movies released on CD, bonus footage of the movie and other merchandise.
You can clearly tell that the trailer for the new Harry Potter film is connected to the poster because they both have similar designs. They both include the main characters with the poster showing them right in the middle. The font of the text is very important when creating a brand or a range of products because the logo and font are what people will recognise, Warner Brothers have clearly shown this as they both use the same font style and logo in the trailer and the poster. The color scheme in both of the advertisments is very similar too, we see dark colors with glimmers of light in the background and similar colors of clothing.
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